Friday, February 28, 2014

Godzilla in New Snickers Commercial

Godzilla ready with a high-five at the beach
The Snickers Godzilla video below is making the rounds, we went straight to AdWeek to get the details on the the idea behind the video and we even included the credits. read the blurb from AdWeek:

If only someone would get Godzilla a Snickers, so much urban destruction could be averted.
A new spot for the candy bar brand applies its "You're not you when you're hungry" tagline to the famous Japanese monster, who will return to U.S. theaters this May. When he's not wreaking havoc on entire cities, Godzilla is in fact a monster ladies' man, ping-pong player and water skier—a consummate bro.

BBDO's execution of the ad is more or less genius, complete with cheesy theme music and zippy montage. Godzilla himself is styled as an oversized action figure, more like Bobcat Goldthwait's tiny-town-wrecking incarnation in One Crazy Summer than Hollywood's city-stomping terror lizard.

I suppose we should be glad the "real" Godzilla isn't such a good guy with a sweet tooth for nougat. If he were really that easy to calm him down, it wouldn't make for much of a movie. SRC: AdWeek "Godzilla Is One Hard-Partying Bro, Until He Runs Out of Snickers"

Client: Mars/Snickers
Spot: "Godzilla"
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
CD/Copywriter: Alex Taylor
CD/Art Director: Jason Stefanik
Group Executive Producer: Amy Wertheimer
Executive Music Producer: Loren Parkins
Production Company: Smith and Jones
Director: Ulf Johansson
Director of Photography: Andrejz Sekula
Music House: South/AKM
Edit House: Mackenzie Cutler
Editor: Ian Mackenzie
Visual Effects House: MPC NY
VFX Producer: Camila De Biaggi
VFX Supervisor: Alex Lovejoy
Mix: Heard City
Mixer: Keith Raynaud
Telecine: Company 3
Colorist: Tim Masick

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